The Making of a Dental Startup

The Making of a Dental Startup


The Making Of Bloom Dental Co. - FIVE

November 04, 2025

On this episode of 'The Making Of' Dr. Ashley Joves and Dr. Toni Torres sit down to discuss the exciting first day of Bloom Dental Co. Listen along to the ladies talk about the highs and the lessons learned.


First Day Insights and Hurdles at Bloom Dental Co.

In this episode of the Making of Podcast, co-host Ashley Joves discusses with Toni the journey leading up to and including her first day seeing patients at Bloom Dental Co. Key topics include overcoming OSHA compliance hurdles, setting up office procedures, experiencing first-day patient interactions, and navigating technical difficulties. Toni  also shares her marketing strategies at a local fall festival that generated new patient appointments. The episode highlights the importance of meticulous planning, trial runs, and adaptability when opening a new dental practice.


00:00 Introduction and Recap of Episode Four

01:38 This or That: Fun Icebreaker Questions

04:37 Toni's First Day at Bloom Dental Co.

05:36 OSHA Compliance and Office Setup

12:51 Final Preparations and First Patients

15:39 Patient Experience and Office Tour

28:35 Old School Debit Card Dilemma

29:18 Choosing Payment Solutions

30:27 Technical Glitches and Fixes

31:17 Office Equipment Challenges

32:43 Software Decisions: Open Dental vs. Cloud-Based

33:25 Hydration and Humor

37:22 Team Training and Fall Festival

45:28 Marketing Strategies and Patient Engagement

50:24 Setting Office Fees and Final Thoughts


Find Dr. Ashley Joves on Instagram @ashleyjovesdds

Find Dr. Toni Torres on Instagram @the.joyful.dentist and @bloomdental.co


This season we’ve partnered with Net32 to bring you an online marketplace where you can compare brands, vendors, and prices all in one place! www.net32.com/TheMakingOf


This episode of The Making Of Podcast is presented by Studio EightyEight — dentistry’s story-driven growth agency for startups.  https://s8e8.com/vsl


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