In this exciting episode of 'The Making of a Dental Startup,' co-host Ashley Joves returns from a hiatus to introduce Dr. Toni Torres, who shares her journey of creating Bloom Dental Co. in Henderson, Nevada. Dr. Torres talks about her background, the inspiration behind starting her own practice, and the challenges she has faced. She also discusses her experiences with social media, highlighting how it has helped her connect with her community and attract patients. The conversation touches on the retreat where Ashley and Toni first met and the importance of community and support in the dental startup world. Dr. Torres offers insight into her practice's branding, design, and logistics, including choosing the perfect location and working with design and demographic experts to bring her vision to life.

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00:00 Welcome Back to the Dental Startup Journey

01:13 Meet Dr. Toni Torres

01:44 Quick Fire Fun: This or That

02:30 Dr. Toni's Background and Family Life

04:49 The Path to Dentistry

07:24 The Making of Bloom Dental Co.

10:04 The Power of Community and Retreats

12:57 Social Media Success and Strategies

19:23 Meet Joseph: The Supportive Dental Assistant

19:40 Overcoming Social Media Challenges

20:48 Balancing Work and Building a Startup

22:25 Choosing a Startup Over Acquisition

24:44 The Inspiration Behind Bloom Dental Co.

25:54 Creating a Feminine and Nurturing Dental Practice

27:00 Branding and Design with Studio 8E8

28:29 Finding the Perfect Location

32:24 Designing the Office Layout

35:40 Final Thoughts and Full Circle Moments

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THE MAKING OF SOCIALS: