The Making of a Dental Startup

The Making of a Dental Startup


When the Unthinkable Happens: A Story of Early Detection, Advocacy, and Love

August 26, 2025

In this deeply personal episode, Dr. Ashley Joves is joined by her husband, Dr. Brian Joves, just six days after his surgery for oral squamous cell carcinoma. Together, they share the emotional rollercoaster of the past month—from Ashley’s gut instinct and relentless advocacy to the medical whirlwind that followed.

Brian bravely walks listeners through his diagnosis, surgery, and the critical importance of early detection, while Ashley reflects on the weight of being a caregiver, mother, and dental professional during the most frightening chapter of their lives.

This is more than a cancer story. It’s a lesson in listening to your instincts, advocating fiercely, loving deeply, and the strength of community when everything feels uncertain.

What You’ll Learn in This Episode:
  • How a dentist’s eye and a wife’s intuition saved a life
  • The emotional toll and resilience required during a health crisis
  • Why oral cancer screenings matter—every patient, every time
  • How vulnerability can deepen connection and unlock purpose
  • The importance of being your own advocate in a system that doesn't always move fast enough
  • The value of community in medicine and entrepreneurship

Notable Quotes:

"You have to be your own advocate. I don’t care who you are or how you think the system works—sometimes it doesn’t work for you." – Dr. Ashley Joves"You can do all the right things… and still get cancer. That’s why we have to screen. Every patient. Every time." – Dr. Brian Joves"Fear is not a stop sign—it’s an invitation to act." – Dr. Ashley Joves

A Personal Note from Ashley & Brian:

To our incredible community—thank you. Your messages, prayers, and support have carried us through the hardest month of our lives. We hope this episode empowers you to listen to your gut, screen with intention, and hold your loved ones close.