In the digital age, LinkedIn isn’t just a networking platform; it’s a gateway to new opportunities and connections. Success on LinkedIn doesn’t come from simply having a profile; it comes from making the most of every pixel and feature. For ambitious law firm owners, optimizing LinkedIn can translate to business growth and professional acclaim.

In our latest episode of “The Lawyer Millionaire,” we bring you Marc Halpert, LinkedIn specialist and business growth guru, who shares his top strategies to elevate your LinkedIn presence in 2024.

Marc discusses:

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• Strategies for consistently creating high-quality posts on LinkedIn.
  
• The critical components of an impeccable LinkedIn profile, from eye-catching visuals to a compelling “About” section.
  
• Practical tips on crafting posts that inspire action, without over-relying on superficial engagement tactics like emojis.
  
• How to create a compelling “About” section.
  
• The nuances of using client and colleague reviews ethically on LinkedIn, and why it’s crucial for compliance.
  
• How to create a powerful first impression that significantly attracts potential clients.
  

Resources:

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• Book a Call with Darren
  
• Wurz Financial Services
  
• The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence by Darren Wurz
  
• LinkedIn: Darren P. Wurz
  

Connect with Marc Halpert:

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• Linkedin: Marc W. Halpert
  
• Facebook: Marc W. Halpert
  
• Website: Connect 2 Collaborate
  

About our guest:

Marc W. Halpert is a self-described “multi-preneur.” Since leaving the corporate finance world in 2001, Marc has started 3 companies, all of which he still operates.

Two of those companies offer specialized, paperless electronic payment services to optimize cash flow of by speeding of payments, to:

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• retailers, small- and medium-sized businesses (Your Best Interest LLC)
  
• nonprofit organizations, professional and membership groups (e-giving).
  

In 2010 he started his third company, connect2collaborate, to spread his LinkedIn and networking evangelism to train and coach others. In all his LinkedIn training and coaching, he offers professionals the opportunity to better explain their brand and positioning on their LinkedIn profile pages: who they really are and why them vs. the competition.

As a LinkedIn trainer, Marc has been recognized as a high-energy speaker at national and regional conferences and instructor to sales/marketing and HR/training departments at large and small professional service firms and businesses.

He is one of a handful of “evangelists” recognized by LinkedIn nationwide to train nonprofits to cultivate their talent pool, volunteer, board member and donor development opportunities.

His specialty in customized personal coaching has helped individuals in all walks of life and industries to use LinkedIn to better achieve their professional goals.

Marc has authored numerous articles on innovations using the latest LinkedIn techniques for self-branding in national publications, both in paper and online. He serves as a subject matter expert for the business, technology and social media press. He is a frequent contributor to inc.com and has been heard frequently on WCBS Newsradio 880 AM giving LinkedIn advice on their business reports. He blogs every business day with a LinkedIn Nugget.

In April 2021 the second edition of his book published by the American Bar Association “LinkedIn Marketing Techniques for Law and Professional Practices was released.

A perfect gift: “I wanted to let you know that my son was very happy to get your book on LinkedIn for attorneys for Christmas!”

In June 2018, he self-published the only book on the market specifically aimed at teaching LinkedIn concepts to nonprofit professionals, “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professional Who Really Want to Make a Difference,” available on Amazon and Kindle. This book has an online course as a companion, available at https://connect2collaborate.wordpress.com/nonprofitcourse/.