In the digital age, a strong online presence is essential for any law firm looking to grow and succeed. In our latest episode of The Lawyer Millionaire Podcast, hosts Darren Wurz and guest Ashley Robinson delve into powerful strategies that can help law firm owners elevate their digital footprint.

Ashley emphasized the significance of SEO and email marketing in consistently producing leads and gaining the trust of Google. She also covers the importance of developing a well-designed, mobile-friendly website that ranks high on search engines.

If you’re aiming to attract more clients and stand out in a saturated market, you won’t want to miss a single minute of this insightful discussion.

Ashley discusses:

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• Why SEO is indispensable for ranking well on Google and attracting a steady stream of clients to your website.
  
• The importance of utilizing short-form videos and AI-driven content creation to adapt to evolving digital trends.
  
• The importance of website optimization.
  
• Find out why regular email marketing keeps you top of mind through the long buyer’s journey, especially for niches like family law.
  
• How to measure effective KPIs—like conversion rates, contact form activity, and call tracking—to gauge your marketing success accurately.
  

Resources:

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• Book a Call with Darren
  
• Wurz Financial Services
  
• The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence by Darren Wurz
  
• LinkedIn: Darren P. Wurz
  

Connect with Ashley Robinson:

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• Linkedin: Ashley Robinson
  
• Instagram: Green Cardigan Marketing
  
• Facebook: Green Cardigan Marketing
  
• Website: Green Cardigan Marketing
  

About our guest:

Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firm’s grow and achieve their financial goals through marketing strategies that work! Ashley’s journey to starting Green Cardigan Marketing first began with her love for golf; literally (keep reading and you will understand why)! Ashley played collegiate golf at Jacksonville State University where she earned her degree in Public Relations. After college Ashley began her career in marketing where she worked in account management in the automotive and cabinet industries.

In 2019 the opportunity presented itself for Ashley to begin her career in legal marketing. When she began working for lawyers as a side hustle, Ashley quickly realized the need for honest digital marketing services for law firms. As the side hustle grew, Ashley soon realized her passion and love for helping law firms grow through digital marketing. As the business grew, the brainstorming began for what to call the business. Drawing inspiration from her love for golf and the rich history and level of excellence behind the term “The Green Jacket”, the name “Green Cardigan” was born!

Since its inception, Green Cardigan Marketing has been hyper focused on helping law firm owners achieve their goals all while providing out of this world customer service. To date, Ashley and her team have worked with over 150 law firms across 37 states.