Are you a law firm owner looking to enhance your business development skills and build lasting client relationships? Embracing the art of ‘sales-free selling’ might be the secret weapon.

Join Darren Wurz as he chats with Steve Fretzin, a renowned author, podcast host, and advisor to lawyers. Get ready to discover proven methods and practical advice to revolutionize your law firm’s marketing efforts. In this power-packed episode, Steve unveils the essence of his ‘sales free selling’ technique, emphasizing the importance of authentic relationship-building over traditional hard sales. Through real-world examples and practical tips, he highlights the importance of developing soft skills, leveraging existing relationships, and adapting to the evolving legal industry. 

Throughout this episode, Darren and Steve discuss:

• Unleashing the power of sales-free selling: Growing your law firm without feeling salesy by developing genuine relationships and focusing on client needs. 
  
• Mastering the Art of Relationship Building: Techniques to strengthen rapport and trust through effective communication and understanding different personality types. 
  
• Embracing Intentional Marketing: Insights into strategic marketing, time management, and business development to maximize your law firm’s growth potential. 
  
• Navigating the Zoom World: Practical advice on optimizing virtual meetings, making eye contact, and preparing for successful Zoom interactions in the digital era. 
  
• Adapting to the Changing Legal Landscape: Current challenges in the legal industry, new marketing platforms, and setting yourself apart from the competition. 
  
• And more!
  

Resources:

• Wurz Financial Services
  
• Book: Legal Business Development Isn’t Rocket Science
  
• DISC Profiling
  

Connect with Darren Wurz:

• dpw@wurzfinancialservices.com
  
• 30 Minute Chat With Darren
  
• Wurz Financial Services
  
• The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence by Darren Wurz
  
• LinkedIn: Darren P. Wurz
  
• LinkedIn: The Lawyer Millionaire 
  
• Twitter: Wurz Financial Services
  

Connect with Steve Fretzin:

• LinkedIn: Steve Fretzin
  
• Be That Lawyer With Steve Fretzin
  

About Steve Fretzin:

Steve Fretzin is the “business development therapist” for lawyers. He teaches everything you never learned in law school.  As a bestselling author of three books on legal business development, Steve offers modern-day coaching, offering fresh ideas, precise tips, and actionable tasks that get results. He’s not just any coach; he’s the voice behind the “BE THAT LAWYER” podcast and a recognized figure in media, with features in the Chicago Tribune, Crain’s, and Entrepreneur.com, and appearances on NBC News and WGN Radio. Steve also contributes regularly to the Chicago Daily Law Bulletin and to prominent platforms like Attorney at Law magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association.