JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with Greg Verras, watch design director for Shinola, a Motor City icon beloved for its “built in Detroit” timepieces. Greg shares his unlikely journey from a skateboard startup in his garage to high-end watch designer. He touches on what inspires new Shinola timepieces and collections, the hallmarks that make them uniquely American (casual accessibility meets heirloom quality), the wisdom of approaching new trends with care and caution, and the power of storytelling to sell product.

Sponsored by Tracr: tracr.com