The GoProposal Audio Experience

The GoProposal Audio Experience


4 FACEBOOK STRATEGIES THAT INCREASE ENGAGEMENT (BUT WON’T GET YOU A SHAG)

September 09, 2016

 
So I received a message this morning on LinkedIn asking how do you maximize the engagement of your audience on Facebook? How often do you post? How do you get people to like and share what it is that you do? And more importantly, how to get people to take the actions that you want them to take.
So I quickly had a look through the Facebook page and just come up with some ideas for them that I’m going to share with you right now. Then this morning I was just sitting having a coffee and  just jotted down four simple strategies that I share with my clients and hopefully you can benefit from these as well.
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#1 DON’T ASK FOR A SHAG
 
The first one is, don’t ask for a shag on the first date.
What a lot of us do is they go onto Facebook and they try and make a sale.
They say, do you want to buy this, do you want to come to this event, do you want to come and do this? And it’s like being 17 and walking around the nightclub and trying to pull someone.
That strategy just doesn’t work.
We need to think in terms of a longer strategy, a longer game.
Take somebody for a coffee, get to know them, talk to them, engage with them, find out if they like you, find out if you like them. That’s a far better, longer term strategy that you could end up with a more meaningful relationship you actually want to stay with rather than just going around with the wrong attitude.
Yet, that is what so many people do on Facebook but you’d never do that in a pub or a club or a sociable gathering, you would never behave like that, so why behave like that on social media?
Think about it in terms of long-term and start to engage.
 
#2 TELL YOUR STORY
 
The next thing is tell your story.
Story telling is the oldest form of marketing that’s existed.
It’s existed for thousands of years and it will exist for thousands of years to come.
It makes no difference whether you’re doing it on your website, whether it’s emails, whether it’s social media, videos, it makes no difference. Story telling is the theme that’s constantly and successfully running through the most successful marketing campaigns.
Tell your stories.
You’ve got so many stories in your business, I guarantee. And I would also guess that you’re telling a very, very small percentage of them, if any.
There’s so many things, so many stories, that you can tell that you’re currently not doing. And there are so many tools on Facebook that you can do that with, Facebook Live, Facebook Video, there’s just so many things that you could use, that’s at your disposal.
Just go and do it.
 
#3 GET AN APPRENTICE
 
The next thing I’d say is get an apprentice.
Look, I’m in my 30s (late 30s) and I’ve had to learn social media.
Do I claim to be an expert? No. But I’ve had to learn this. It wasn’t around when I was younger.
17, 18, 19 year olds, they were born with social media. They were born in this era. They don’t know anything different.
Get an apprentice.
I was speaking to a client last night. He’s spending 6,000 pound a month on SEO and online strategies. I said, look, take that six grand and get five apprentices who you could have full time working for your business producing videos, taking photographs, sharing on social media, engaging, for the same money.
How devastating would that be if you train them up?
 
#4 ASK YOUR AUDIENCE
 
And the final thing I want to share with you is… I don’t know what you should be sharing on your Facebook page.
You probably don’t know either.
But you know who do know?
Your audience.
Go and ask them.