Your business’s success depends on how you prepare for the future. While business leaders of the past looked in the rear-view mirror to predict the road ahead, we must look at the greater forces affecting the social, business and economic world today—megatrends.

Our guest today is here to share a fresh, holistic way to think about tomorrow by preparing for it today: He calls it DRIVE. The DRIVE framework examines five interrelated megatrends:

• Demographic and social changes
• Resource scarcity
• Inequalities
• Volatility, complexity, and scale
• Enterprising dynamics

It is a great pleasure to welcome Mark Esposito, the author of “Understanding How the Future Unfolds: Using Drive to Harness the Power of Today's Megatrends”.

Some great news as ever, Mark has kindly offered a copy of the book for the innovation show community, just sign up to our newsletter on www.theinnovationshow.io