We've reached a point in time when everyone wants innovation, but most people don't know how to actually attain it. It's not easy, which is why there are so many failed brands and companies. In our era of AI, rapid change, disruption, and possibility, there are so many great opportunities within our grasp. However, smart, successful people consistently miss out. Their capabilities are limited by seven traps, and they rely on and repeat past decisions. They miss out on the potential of what could have been. If we could remove these traps, what could we accomplish? How much more successful could we be? Today’s book teaches us how to think disruptively, providing specific steps to create real innovation and change. It combines our guests high energy provocative thinking with tactics that have been battle tested through projects with leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.

CEO of Trendhunter and author "Create the Future + the Innovation Handbook: Tactics for Disruptive Thinking, Jeremy Gutsche"