We create human-centred interactions and experiences in our field. Empathetic purpose drives our every decision. Mobile First? In reality, it’s humans first. This same mentality turned inward, forms the cornerstone of something amazing: a creative culture.
Designers and front-enders have a unique advantage in solving the cultural problems in business that are sucking the life out of us. Several, in fact. The principles discussed in this book derive from the perspectives and skillsets we already use daily: empathy, objectivity and, yes, ample creativity.

We discuss:
The Sunday Night Work “Dreadies”
Agency work burnout
100% Billable Time
The need for Mental White Space
Examples of Great Cultures
Toxic Meetings
Poor Feedback
Ego as the Enemy
Humility
Redesigning Day One for New Hires
When to Leave a Company
How to Ensure You Find the Right Cultural Fit