With a specialisation in leadership we talk to Dr. David Kahn. David found that most leadership content is great, but the delivery is geared towards academics, not frontline leaders. True to his growth mindset nature he decided to do something about it and wrote ‘Cape, Spandex, Briefcase: Leadership Lessons from Superheroes” David is also Editor of the great blog Leaderssaywhat. On this week’s show we talk to David about the traits of true leaders which can be drawn from superheroes. We also focus on how these skills can be applied to true innovation. Robert Farrell is Director of the Digital Marketing academy and we talk Dark Social. Robert explains what it is, what the latest trends are and how chatbots and payments are entering the ecosystem at a rapid pace.