We talk to the author of ‘The Habit Factor’ (and ‘Pressure Paradox’) Martin Grunburg. Martin is also founder of the top productivity (iOS and Android) app sharing the very same name The Habit Factor’. The book laid the important foundation; the ideas about habit development and habit alignment for more efficient goal achievement, and the app supplied the readers a real-life tool that enabled them to apply those ideas. http://www.thehabitfactor.com/