This week we talk habits, from habit-forming products to positive habits to corporate habits, even down to your gym routine we have it on the show.   We talk to author of ‘Habit Factor’ (and ‘Pressure Paradox’) Martin Grunburg. Martin is also founder of the top productivity (iOS and Android) app sharing the very same name The Habit Factor’. The book laid the important foundation; the ideas about habit development and habit alignment for more efficient goal achievement, and the app supplied the readers a real-life tool that enabled them to apply those ideas. http://www.thehabitfactor.com/   We are also rejoined by the Prophet of Habit forming products Nir Eyal. Nir discusses the ethics around habit forming products, gives us a recap of his Hook model and tells us about his great upcoming summit, the Habit Summit in San Fran on April 4th and 5th 2017 http://habitsummit.com/.