We talk to No.1 Global “Digital Marketing Influencer”, 2016 and Forbes “Top 20 Influencers of CMO’s” in 2017, Jeff Bullas. As an influencer Jeff tells us how to engage an influencer to excel at influence marketing. He also lets us know a bit about his mindset and what drives him.  We talk to Gisela Hausmann, author of nine books, including award-winning "Naked Determination" Gisela is an email evangelist, and an expert Amazon reviewer and review coach. Finally, we talk to Lisa Marie Clinton, founder and CEO of Avail (Assisted Visuals Achieving Independent Living). Avail is a portable, discreet virtual assistant. It works as an e-learning app and web portal for children and adults with intellectual or development disabilities. The app and site deliver smart prompts based on the person’s ability, so it is personalised to the user.