In 2021, personalised SMS marketing is crucial to providing a world-class customer experience. With over 98% of messages being read within the first 3 minutes, and great call-to-action potential, it simply can’t be ignored. As the Head of SMS at Klaviyo, an industry-leading marketing automation platform, it’s safe to say that Andrea Wan knows a thing or two about hitting the send button. Join the conversation as we discuss the future of personalised SMS marketing with Andrea Wan from Klaviyo, and our host, Robert Tadros.