Doug Shapiro, one of the leading analysts of trends in the media and entertainment industry, explains how Hollywood now faces a second phase of digital transformation. First, the Internet unbundled media distribution, and now AI is reshaping the creative process. No one will be spared: impact will be felt by major media companies, independents and the full range of professionals from screenwriters to directors, cast and crew.  Shaprio provides a summary of the changes that occurred in the past 20 years and his bold forecast of the AI-defined future that will lead to infinite content.  Topics covered in this episode: how the definition of quality is shifting;  how value is migrating to new control points in the media supply chain;  how YouTube and TikTok paved the way for GenAI; the demise of middlemen; the fragmentation of attention; the extreme power law of popularity;  the rise of new gatekeepers.