Most advisors recognize that, when it comes to making investment decisions, a client’s emotions can derail a plan.

Equipping yourself with knowledge on behavioral finance and financial personas could be the key to a more successful approach to ensuring your clients stick to their plan. 

In this episode, Laura Gregg and David Partain talk with Michael Pompian, CFA, CAIA, CFP, an author and authority on behavioral finance, about his research on the topic and his practical experience understanding how client emotions can impact your practice, your clients’ experience and their investment outcomes.

Michael discusses: 

• What drove him to research behavioral finance
  
• The crucial distinction between investors’ cognitive and emotional biases
  
• Why this should matter to an advisor 
  
• And more
  

Resources: 

• FlexShares Exchange Traded Funds 
  
• Sunpointe Investments
  
• Behavioral Finance and Your Portfolio: A Navigation Guide for Building Wealth by Michael Pompian
  
• Investor Types Quiz
  

Connect With Michael Pompian:

• MichaelPompian.com
  
• Sunpointeinvestments.com
  
• LinkedIn: Michael Pompian
  
• Twitter: Michael Pompian
  

Connect With  Laura Gregg: 

• Email
  
• Laura Gregg’s Linkedin
  

Connect With  David Partain: 

• Email
  
• David Partain’s Linkedin
  

About Our Guest:

Michael Pompian, CFA, CAIA, CFP, is the founder and chief investment officer of Sunpointe Investments, an investment advisory firm to entrepreneurs, corporate executives and multi-generational families, based in St. Louis, Missouri. He is the creator of the Pompian Behavioral Model of investor classification, as well as the  author of five books on behavioral finance, including his latest Behavioral Finance and Your Portfolio (Wiley, 2021).

As an experienced advisor, author, and pioneering researcher on the topics of behavioral finance and emotional investing, his books have helped thousands of financial advisors across the globe build better relationships with their clients. His newest work is designed to help individual investors recognize and better manage their investing biases, either independently or with their financial advisors.