Let me start by saying that LinkedIn is your single best job search resource. Today, I want to drill down on 12 specific ways to network using LinkedIn.

CONNECTIONS

1. When you ask someone to connect with you, keep it simple. Comment on something you have in common, someone you have in common, or something you admire about them.

2. Thank each person who connects with you – regardless of who initiated the connection.

3. Once they have connected with you, start with a couple of simple, easy-to-answer questions – about their experience, education/credentials, their employer.

4. If they are responsive, suggest a move to a 30-minute Zoom call.

5. Make the first 20 minutes of the Zoom call about them, then when it’s your turn make a specific ask.

6. Follow up with a thank you and a subtle reminder of whatever you asked of them.

7. Once you’ve connected with someone, you can see everyone they are connected to. Don’t hesitate to ask for introductions.

GROUPS

1. Join groups that will put you in proximity to decision-makers at the companies you want to work for.

2. Be active – post, respond, ask questions.

3. Pursue 1:1 meetings based on people who interact with you in the group.

PROFILE & CONTENT

1. Make sure your profile is welcoming, professional, and designed to elicit an interview – I strongly recommend a professional LI profile writer.

2. Consider original content, especially if you are at the higher levels in your profession and/or are considered a SME.

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