I think that there’s levers we can pull, that actually help people. I don’t think being market focused or looking at the last six months or three years’ performance are levers we can pull to help people. Planning, proper kinds of goal setting and figuring out what’s really important, and prioritizing those things actually helps people get what they want, helps them feel more secure that their future will have more of what they want.” – Jonathan DeYoe
  

Connect with Jonathan DeYoe:
LinkedIn
Website
Mindful Money
Facebook
Instagram
Twitter
YouTube

Selected links and people mentioned in this episode:

Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend by Jonathan K. DeYoe
Abundance: The Future Is Better Than You Think by Peter H. Diamandis & Steven Kotler
Progress: Ten Reasons to Look Forward to the Future by Johan Norberg
The Rational Optimist by Matt Ridley
Mindful Money Lifestage Courses

Connect with REIN Canada
REIN Canada
CEO@reincanada.com
REIN Channel
Facebook
Instagram
Twitter

SHOW NOTES
[02:08] Patrick introduces his next TEDM guest Jonathan DeYoe.
[03:27] Jonathan and Patrick roll into their conversation with Jonathan describing who he is and what he does in the world. He goes on to share a brief story about his parents, and what was behind his own limiting beliefs that eventually transitioned into his mindful money mindset.
[05:46] Having purchased his first stock at the ripe old age of 9, Jonathan shares where that thought process came from, who inspired him, and what spurred him to think in this way so early on.
[08:40] Finance played a huge part in Jonathan’s studies right up to college, but he explains why and how that road took a curve and he began to immerse himself into a whole new way of thinking with a whole new course for his future. Needle scratch! Though he wholeheartedly embraced his studies, when it came time for Jonathan to tackle the job market, he found that his Buddhist studies program wasn’t the hot ticket. This led him back into finance with Dean Witter, a financial services and securities firm.
[11:51] Jonathan describes his experience with entering that world of Wall Street and the mentors he met along the way. Five years later that path led him to leave Wall Street and start his own financial services firm that was more aligned with his values.
[15:22] Investigating and taking inventory of what was really important to his core clientele Jonathan built his firm in a way that was less focused on the product sale, and more education-centred, while maximizing his aptitude for talking with people through the emotional dynamics of money. In the end, being of more satisfying contribution to make a better life for his clients and himself.
[17:38] Jonathan shares his vision and goals for the firm he was creating and what drove him to stay goal-focused and planning driven. The recession of 2007 and 2008 was the impetus for incorporating the “mindful” piece into his organization. Mindfulness and stoicism are the keys to making better decisions in the face of both boom and bust.
[20:54] Mindfulness. Jonathan shares a few elements of mindfulness within the context of his organization: vetting clients for alignment in values (and referring those who are not to other trusted firms), client communication pieces that focus on the fundamental principles which drive their method of investing, RAIN – realize, allow, investigate and non-identification. This idea behind this methodology is to identify the emotion that comes up i.e., anger or fear about money or the market, without identifying WITH it. Slowing down to be mindful of our reaction to stay focused on the plan.