“What role does your business play in your industry, and why is that important to the world? If you know what that is - that shapes a lot of your values...that helps influence the language and the tone and the personality that’s conveyed through marketing and social media.” – Ernie Harker   

Connect with Ernie Harker:
LinkedIn
Website
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Facebook

Selected links and people mentioned in this episode:

Your Brand Sucks by Ernie Harker
Gary Vee
Tribes by Seth Godin
Sketch-E