“You don’t need to have a big audience; you need to have the right audience.” – Matt Johnson   

Connect with Matt Johnson:
LinkedIn
YouTube
Instagram
Facebook
Podcasts: Real Estate Uncensored, MicroFamous

Selected Links & People Mentioned in this Episode
Pursuing Results
MicroFamous by Matt Johnson
Gary Vaynerchuk (Gary Vee)
Millionaire Real Estate Agent by Gary Keller
John Lee Dumas, Entrepreneurs on Fire
Tony Robbins
The Power of Full Engagement by Jim Loehr and Tony Schwarz
The Systems Mindset by Sam Carpenter

Connect with REIN Canada
REIN Canada
CEO@reincanada.com
Facebook
Instagram
Twitter

SHOW NOTES
[02:08] Patrick introduces his next TEDM guest: Matt Johnson.
[03:12] Matt and Patrick get rolling on their conversation with who he is, what he’s up to in business and how he gets to be of contribution. Matt talks about the process behind his thoughtfully designed podcasting PR and production business in support of entrepreneurs to create their strategy, their desired impact and then get their message out with more ease.
[08:15] MicroFamous: Matt explains how that concept came to be, in his world of podcasting.
[10:12] The release of his book MicroFamous brought Matt the opportunity to reactivate relationships with some of his strategic partners while bridging a connection with his thought leadership clients current and future. It allows him to demonstrate his thorough comprehension of what a thought leader is, what the business model looks like and how to monetize that intellectual property from start to finish.
[14:32] Matt reflects on his journey in residential real estate brokering up to the U.S. real estate market crash. Once his seller client base declined, so too did his interest in continuing the business. So, he picked up where he left off in his teenage years to realize the dream of playing and writing music and living the life of a rock and roll musician. When he decided he wanted to shift, he moved his acquired marketing expertise from the music world to a more impactful and sustainable plan to be of service to the business world.
[19:02] Enter, the world of podcasting. Matt offers his view of the podcasting space and niching down. Narrow in on what your target audience is there for, and then follow that focus. Start with a cult following, then if it’s your aim, grow into the mainstream.
[23:48] Patrick talks about his drivers and focus for The Everyday Millionaire podcast, how the concept showed up for him and the people he was interested in talking with so he could share their stories and learnings.
[27:21] Matt talks about the importance of sharing stories both from the elite, best of the best and the “proximity mentors.” It’s inspiring to hear the stories of the super achievers and it’s relatable and motivating to hear from someone just a few steps ahead of where we are to realize: hey, that’s achievable, I can do that.
[30:50] The unlikely entrepreneur. Matt shares his family background, following in his father’s footsteps (but in his own way), overcoming limiting beliefs that could have hindered his path, and self-development rooted in his love of ideas.
[34:55] Matt talks about his mentors and how they occur in his life.
[37:25] One of Matt’s highest values is freedom. He digs in a bit to explain what that means to him, and what it looks like for him. Leadership, lifestyle, and legacy.
[40:36] Connecting control to freedom. Patrick and Matt riff a bit more on what that means for entrepreneurs to take command of their time and achieve a more effective outcome for their life. Slow down and get intentional to take longer, more powerful strides in the direction you choose.