Product Mastery Now for Product Managers, Leaders, and Innovators
Latest Episodes
437: Product road mapping for executives to align customer needs and business strategy - with Maziar Adl
How product mangers can improve collaboration in cross-functional teams Today we are talking with Maziar Adl, the co-founder and CTO of Gocious, an organization that creates product roadmap management
436: Practical tips for creating a product/brand community - with Bri Leever
What a community can do for your product for product managers Today we are talking about building a community for a brand or product. Which reminds me that this episode is sponsored by the Product M
435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia
Learn from the 2022 winner of PDMAs Outstanding Corporate Innovator award for product managers For each of the last 36 years, the Outstanding Corporate Innovator award has been provided by PDMA to
434: Adding product ops to your product management organization - with Steve Johnson
Using product ops to standardize product management processes Today we are talking about product opswhat it is, if you need it, and how to get started. Joining us is Steve Johnson, a returning guest.
433: Research finds "both/and" thinking is best for innovation - with Marianne Lewis, PhD
The ABCD framework for dealing with tensions in product management and innovation As product innovators, we encounter many tensions. To name just a few of these, perhaps meeting this quarters objecti
432: Creating or improving the product-led organization - with Paul Ortchanian
How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that can prevent an organization from being product-led, and actions to create th
431: How to use Jobs-to-be-Done rankings - with Doug Stone
The steps in ranking and valuing Jobs-to-be-Donefor product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs
430: How changes in marketing are influencing products - with Ali Plonchak
How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. To help us, Ali Plonchak is with us. Al
429: Innovation practices of the best companies - with Sally Kay
Lessons for product managers from PDMAs Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Cor
428: Six strategies that accelerate innovation - with Matt Phillips
How product managers can give their products momentum to get across the finish line Identifying the strategies that accelerate innovation starts with the question: What do the worlds best innovation