Expanding on Episode 166 to cover the full Value Innovation process for product managers. The last interview, episode 166, was a panel discussion with innovators at companies using Value Innovation to

Expanding on Episode 166 to cover the full Value Innovation process for product managers. The last interview, episode 166, was a panel discussion with innovators at companies using Value Innovation to discover what customers really want before building...

Using simple questions and a structured process to achieve new product success. As product managers, our natural inclination is to solve problems. The Value Innovation Process teaches us how you get t

Using simple questions and a structured process to achieve new product success. As product managers, our natural inclination is to solve problems. The Value Innovation Process teaches us how you get to that solution is just as important as the solution...

Survey identifies growing pains as product management expands. The role of product manager formally dates back to the 1930s with its start at Procter & Gamble, but it has only been in the last few yea

Survey identifies growing pains as product management expands. The role of product manager formally dates back to the 1930s with its start at Procter & Gamble, but it has only been in the last few years that the role has become much better known.

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with customers, observing them in their environment,

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with customers, observing them in their environment, learning what they needed to accomplish and the obst...

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is customer and market research. We explored this earl

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is customer and market research. We explored this earlier with Gerry Katz in episode 071.