Product Mastery Now for Product Managers, Leaders, and Innovators

Product Mastery Now for Product Managers, Leaders, and Innovators


Latest Episodes

TEI 165: 2018 Product Management Insights – with Nis Frome
February 26, 2018

Survey identifies growing pains as product management expands. The role of product manager formally dates back to the 1930s with its start at Procter & Gamble, but it has only been in the last few years that the role has become much better known.

TEI 165: 2018 Product Management Insights – with Nis Frome
February 26, 2018

Survey identifies growing pains as product management expands. The role of product manager formally dates back to the 1930s with its start at Procter & Gamble, but it has only been in the last few yea

TEI 164: How qualitative research drives product management & the next generation Hyundai Santa Fe – with Heather Kluter
February 19, 2018

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with customers, observing them in their environment, learning what they needed to accomplish and the obst...

TEI 164: How qualitative research drives product management & the next generation Hyundai Santa Fe – with Heather Kluter
February 19, 2018

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with customers, observing them in their environment,

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz
February 12, 2018

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is customer and market research. We explored this earlier with Gerry Katz in episode 071.

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz
February 12, 2018

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is customer and market research. We explored this earl

TEI 162: How product managers can influence people – with Tom Henschel
February 05, 2018

Change your perspective to build better relationships and create stories that stick. When I ask product managers why they got involved with product management and what they want from the role, a frequent answer is to have more influence.

TEI 162: How product managers can influence people – with Tom Henschel
February 05, 2018

Change your perspective to build better relationships and create stories that stick. When I ask product managers why they got involved with product management and what they want from the role, a frequ

TEI 161: Revisiting the GE Appliance innovation lab and extending it to your product – with Taylor Dawson
January 29, 2018

Giddy, Dawson’s new venture, connects product managers and entrepreneurs to smash the status quo. Back in episode 110 we learned about FirstBuild, the innovation lab of GE Appliance. It allows them to test ideas and solve problems that would be conside...

TEI 161: Revisiting the GE Appliance innovation lab and extending it to your product – with Taylor Dawson
January 29, 2018

Giddy, Dawson’s new venture, connects product managers and entrepreneurs to smash the status quo. Back in episode 110 we learned about FirstBuild, the innovation lab of GE Appliance. It allows them to