Product Mastery Now for Product Managers, Leaders, and Innovators

Product Mastery Now for Product Managers, Leaders, and Innovators


Latest Episodes

394: How product managers master the art of questions - Tony Poon
July 24, 2022

Ask the right questions to uncover your customers’ problems Today we are talking about one important skill that separates great product managers and innovators from the rest. It is the same skill that

393: Tech-driven vs. market-driven innovation - with John Cooley, PhD
July 17, 2022

Insights for product managers from a case study with an electric vehicle gamechanger Today we are exploring technology-driven vs. market-driven innovation. I want to set up the topic for us a bit. The

392: How uncovering customer pains and unmet needs led to launching a rapidly growing product - with Matt Danna
July 10, 2022

How this product manager created a successful product for an underserved market Today we are taking a product journey, exploring how an insight about an underserved market turned into a valuable produ

391: Product VP of Wyze uses community for product innovation and you can too - with Steve McIrvin
July 03, 2022

How product managers can get customer insights from a community to create a competitive advantage Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog when

390: Experiences that make product managers grow - with Tom Leung
June 26, 2022

Lessons learned from a product manager’s experiences at Google and YouTube Most of us have become product managers and then moved on (or will move on) to product leadership based on our experiences an

389: What you need to know about increasing organizational innovation - with Tendayi Viki, PhD
June 19, 2022

Innovate for the future – for product managers Is your organization innovative? Is innovation part of the culture and an aspect of the organization’s reputation? Or is innovation something that is jus

388: How product leaders work well with legal resources - with Ryan Lewendon
June 12, 2022

How to tap into the valuable resources your legal counsel can provide – for product managers Today we are talking about product leaders using legal resources. When and why should product VPs, CPOs, an

387: When the world doesn't need another product in a crowded category - with Jeroen Corthout
June 05, 2022

What product managers need to know about entering a crowded product category Today we are discussing crowded product categories and the challenges when trying to enter them with a new product. For con

386: Why Agile might be wrong for your product project - with Mark Madsen
May 29, 2022

When to use Agile and when to consider other options – for product managers Today we are talking about when to use or not to use Agile for your product projects. Products need to get released quickly

385: Fast user insights for product managers and innovators - with Mike Mace
May 22, 2022

How to load up your brain with your customers’ mindset How do you figure out what your customers want? Stop and think about it for a few seconds. Is your product work based on what Sales wants, what a