Product Mastery Now for Product Managers, Leaders, and Innovators
Latest Episodes
Special: What Product Leaders Need To Know About Sales VPs And Working Well Together
Special Episode From the 2020 Summit This is a special podcast episode, sharing an important discussion from The Everyday Innovator 2020 Summit. The Summit brought together 24 experts who spoke on t
377: Get your product's go-to-market strategy right - with Karthik Suresh
What product managers need to know about launching products Today we are talking about go-to-market planning and what is involved in planning the launch of products. Helping us learn about this is Kar
376: The nuances of pricing B2B software products - with Chris Mele
What product managers need to know about value-based pricing Today we are talking about product pricing, specifically the best practices for pricing B2B software products. Joining us is Chris Mele, wh
375: What product managers should know about the future of leadership - with Anne Loehr
Trends influencing the future of leadership – for product managers Today we are talking about what product managers should know about the future of leadership. By the nature of the role, product manag
374: The one marketing communication framework product managers need to know - with J.J. Peterson
How product managers can move their customers to action using the StoryBrand Framework Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will
373: Using Lean Startup in large organizations - with Jim Euchner
Using an Innovation Stage-Gate – for product managers Today we are talking about how Lean Startup can be used at large organizations. To tackle this topic, Jim Euchner is joining us. He has helped man
372: Improve innovation at your organization with this novel - with Norbert Majerus
A bicycle company and innovation excellence – for product managers Today we are talking about transforming a struggling company to excellence by applying product management disciplines, including R&D
371: What product managers need to know about IP - with Rich Goldstein
The value of patents and trademarks for product managers Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Some organizations have a
370: Yes, you can facilitate with confidence - with Tom Henschel
How product managers can get people talking Today we are talking about being a better facilitator. The ability to get a group of people to work together, exploring a problem, coming up with ideas, mak
369: Steps this product manager took launching a product to save lives - with Mark Adkins
Lessons from a medical device company bringing oxygen to kids who need it – for product managers Today we are dissecting how a product came into being, examining it from initial insight through produc