Product Mastery Now for Product Managers, Leaders, and Innovators

Product Mastery Now for Product Managers, Leaders, and Innovators


Latest Episodes

Special: What Product Leaders Need To Know About Sales VPs And Working Well Together
March 28, 2022

Special Episode From the 2020 Summit   This is a special podcast episode, sharing an important discussion from The Everyday Innovator 2020 Summit. The Summit brought together 24 experts who spoke on t

377: Get your product's go-to-market strategy right - with Karthik Suresh
March 20, 2022

What product managers need to know about launching products Today we are talking about go-to-market planning and what is involved in planning the launch of products. Helping us learn about this is Kar

376: The nuances of pricing B2B software products - with Chris Mele
March 13, 2022

What product managers need to know about value-based pricing Today we are talking about product pricing, specifically the best practices for pricing B2B software products. Joining us is Chris Mele, wh

375: What product managers should know about the future of leadership - with Anne Loehr
March 06, 2022

Trends influencing the future of leadership – for product managers Today we are talking about what product managers should know about the future of leadership. By the nature of the role, product manag

374: The one marketing communication framework product managers need to know - with J.J. Peterson
February 27, 2022

How product managers can move their customers to action using the StoryBrand Framework Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will

373: Using Lean Startup in large organizations - with Jim Euchner
February 21, 2022

Using an Innovation Stage-Gate – for product managers Today we are talking about how Lean Startup can be used at large organizations. To tackle this topic, Jim Euchner is joining us. He has helped man

372: Improve innovation at your organization with this novel - with Norbert Majerus
February 13, 2022

A bicycle company and innovation excellence – for product managers Today we are talking about transforming a struggling company to excellence by applying product management disciplines, including R&D

371: What product managers need to know about IP - with Rich Goldstein
February 06, 2022

The value of patents and trademarks for product managers Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Some organizations have a

370: Yes, you can facilitate with confidence - with Tom Henschel
January 30, 2022

How product managers can get people talking Today we are talking about being a better facilitator. The ability to get a group of people to work together, exploring a problem, coming up with ideas, mak

369: Steps this product manager took launching a product to save lives - with Mark Adkins
January 23, 2022

Lessons from a medical device company bringing oxygen to kids who need it – for product managers Today we are dissecting how a product came into being, examining it from initial insight through produc