How product managers can challenge ideas to achieve long-term success.
We can learn a lot from examining the journey of a product and this interview looks at the product story of Badger Maps, the marketing leading route planning app for field salespeople.

I spoke with Jimmy Hooker, the Head of Product at Badger Maps, to get the story. He’s been with Badger since the beginning, where his initial responsibilities were designing and implementing the web app front-end along with designing the mobile apps. Since then, he’s taken on product management, managing the marketing website, SEO strategy, and analytics. He’s passionate about product and obsessed with making useful easy-to-use tools.

From the discussion you'll learn:

Sources for product ideas,
How to validate your plans for solving the customers' problem, and
Ways to form the vision for a product.