Product Mastery Now for Product Managers, Leaders, and Innovators

Product Mastery Now for Product Managers, Leaders, and Innovators


TEI 168: Roles and responsibilities of product managers – with Steve Johnson

March 19, 2018

Cutting through product manager role confusion to create successful products

My mission is to inspire and equip product managers to have greater influence in their organizations and over product. I call this helping product managers to become product masters, and that is what both this podcast and the training I provide are about. Helping you make that move from product manager to product master is explored in this episode by considering:

Various perspectives on product management,
Responsibilities of the role, and
How Agile practices are impacting the role.

Joining me for this discussion is Steve Johnson, who previously shared in episode 115 the 6 types of expertise product managers need.

Steve has been working within the high-tech arena since 1979 with experience in technical, sales, and marketing positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise through the ranks from Product Manager to Chief Marketing Officer. Before founding Under10, his product management consulting company, he was a Pragmatic Marketing lead instructor for more than 15 years.