What product managers need to do for success at each stage of company growth

This interview should be a fan favorite as many people have emailed me asking what executives want from product managers. My short answer is that executives and senior leaders want product managers to be thinking and acting more strategically towards the objectives of the organization. However, there are a lot of specifics to discuss, and this interview does that. My guest structures the discussion around three stages of organizational growth, which he calls the early stage, adolescent, and well-established. What executives need from product managers differs with each stage.

Sharing these insights with us is Scott Propp, a former Fortune 100 executive and all around product guy. Today he serves organizations on a short-term basis, helping the executive team identify the right high-value product opportunities that yield the maximum return.