A book caught my attention recently, and when I investigated the author, I was even more intrigued. The book is “Building Insanely Great Products," written by David Fradin.

David has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple & HP.

In our discussion you will learn the six keys to building insanely great products, that is remembered using the acronym SPICES, which is for:

- strategy,
- process,
- information,
- customers,
- employees, and
- systems & tools.