I'm someone who enjoys learning from books. I often find great tips I can apply from a good book, and that is just what I have for you. We are discussing a valuable new book titled Testing Business Ideas. It is full of practical experiments we can do as product managers to help us with problem-solution fit. These are experiments to find evidence for the hypotheses we have made and help us think more deeply about the assumptions surrounding a product concept. The book describes 44 different experiments along with why each is used and how to use it. It will be a very important book to be on your bookshelf and refer to when you need an experiment.

The lead author is David Bland. He helps companies all over the world find problem-solution fit using lean startup, design thinking, and business model innovation.