No matter what industry you are in, you still belong in the relationship business. It is through the relationships you created that help you with your goals. With the University of Victoria, they want to have a more prominent public presence. The show's guest today is Chris Horbachewski, Vice President External Relations at the University of Victoria. In this episode, Christ talks with Douglas Nelson about the key factors an institution needs to move forward with direction, particularly on building more partnerships with their donors and alumni. He has found that the key is to that is by envisioning the culture that people want to exist in the future. Let that same vision be your guiding star. Join in the conversation to gain more valuable leadership insights for external relations from Chris Horbachewski.