Engaging with the community, of course, is one of the most important aspects of running a social profit organization. But this engagement naturally differs between organizations, and over time must evolve to respond to the needs of the times, especially in times of extraordinary crisis. Douglas Nelson is joined by Christine Bergeron, Vancity's Chief Member Services Officer. Douglas and Christine talk about how organizations can and should be engaging with the community they purport to serve. With the critical importance of community engagement in directing an organization, make sure you're looking at every possible angle.