Although no one could have predicted the immensity of the crisis brought about by the COVID-19 pandemic, the social profit sector is in many ways inherently geared towards responding to situations like this. This is especially true for United Way of the Lower Mainland, which has made moves to decentralize its operations and involve the community more. Michael McKnight, the organization’s CEO, talks with Douglas Nelson about how United Way is coping with the challenges being faced by the sector in this unique crisis and makes reflections about what the post-pandemic world would be like for the sector. He also talks about the ongoing partnership between United Way and three of the biggest organizations in the sector in Vancouver in an unprecedented collaborative effort to pool massive resources in response to the crisis.