A wonderful brand awareness tactic for your personal branding efforts is to get out and speak.

But is everyone cut out to be a speaker?

It is an indeed learned and honed craft.

The key is to not only refocus your mission to message delivery, but you need to take the focus off of yourself (or even your company, if that is your situation) and place it squarely on the people you're speaking to and what immediate, applicable value they can take away.

I know from personal experience, and from preparing C-level executives to do just that, but I want you to meet my friend and now strategic partner from Alberta, Canada, Lisa Vanderkwaak, who is focused on developing rockstar women executive speakers.

And believe us, there is a difference between rockstar speakers and speakers---there are a ton of those. You'll want to listen to our conversation about what makes an incredible speaker. We also preview what's to come on Friday, when I have all the NSC Coaches LIVE and multicasting across Linkedin, Facebook, Twitter, Periscope and YouTube.