In this episode of The Crude Truth, Rey Treviño III sits down with Keri Laine, executive advisor and transformation strategist known as “The Advocate for the C-Suite.” With a background in HR and a track record of helping companies scale from 100 to 4,000 employees, Keri unpacks how executive leadership directly fuels business growth—especially in high-stakes industries like oil and gas. This episode discusses business challenges from a general business perspective so listen and enjoy as you apply your personal business mindset to this episode with Rey and Keri!

Connect with Keri: https://kerilaine.com/

This is an insightful, energizing conversation for leaders at all levels—packed with real talk, strategic thinking, and The Crude Truth about what powers great companies: great people.

More at thecrudetruth.com https://kerilaine.com/

Highlights of the Podcast

0:00 – Intro and welcome

2:42 – Keri shares her personal mission to advocate for the C-Suite and explains why businesses often get “stuck.” Her leadership model starts at the top and transforms entire organizations.

4:20 – Her career journey: from HR to building her own company, using insights gained from scaling organizations rapidly and sustainably.

7:15 – Rey asks: What makes companies truly succeed?

10:00 – Keri breaks down the C-suite mentality—the mindset that separates surviving from thriving in today’s market.

13:00 - How to Lead Forward and evolve as a company? Keri shares her key thoughts on this with industry shifts and evolving the industry as a whole with a legacy mindset.

17:15 - How to get in contact with Keri Lane

17:30 - Rey asks about purpose and second chances. Keri shares her experience with leadership mindsets and how to lead without emotion and lead with wisdom.

20:00 - Keri's ideal client is one that is undergoing massive change. She also loves working through workplace conflict and new hires. 

27:00 - Every CEO has a different leadership style according to Keri. Rey asks Keri if having an open mind is a weakness.. Keri says the leaders that disrupt industries are not afraid of their weakness.

28:40 - Weakness vs Vice conversation and the subconscious coping humans can use and ignoring the problem. This talking point gradually dives deeper into the human state of mind and being on autopilot. 

31:00 - We end the episode on a powerful story of Keri opening up and shares her personal story of being a child and not feeling like she was enough. She shares her insecurities throughout life and now her life mission has been identified to help others. Her theme is "being enough" good enough, strong enough, etc.