In this episode of The Crude Truth, Rey "RT" Treviño III sits down with Rachel Weaver, founder and CEO of Amplify and Impact Global, to discuss the power of personal and company branding, investor relations, and the psychology behind visibility and trust. Rachel shares insights from her journey from broadcast journalism to global PR, emphasizing the importance of omnipresence, storytelling, and adding value to your audience. Whether you're an entrepreneur, investor, or business leader, this episode highlights how amplifying your message with authenticity can lead to lasting impact.

Highlights of the Podcast

00:01 – Introduction 

02:30 – Meet Rachel Weaver

04:50 – Building Brands with Purpose

07:59 – Presence Matters

09:59 – Psychology Behind Investment Decisions

11:32 – Know and Serve Your Audience

14:25 – Amplifying Good in Oil & Gas

17:03 – Rachel’s Career Journey

20:53 – Integrity in Branding & Media

24:26 – What Amplify and Impact Does

30:08 – Bragging vs. Storytelling

33:35 – Power of Story in Investment

34:45 – Ideal Clients & Crisis Management

39:25 – Contact Info