The offspring of Mexican immigrants and eldest of 15 children, Joe Reynoso dreamed of owning his own vineyard after delivering a piano to Napa Valley as a young man. After finding success as a trader in Chicago, eventually running his own firm, Reynoso invested in 500 acres in Sonoma to grow grapes. In 2015 he and wife, Elena, launched Crescere Wines to produce small lot Bordeaux blend reds and whites working with winemaker, Philippe Melka. wwwcrescerewines.com

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