On this first episode of The Common Quest, Jake Eshelman of Side Project Skateboards tells his story and talks about building a business you love while working full time. Hear about Jake's journey from building an old-school skateboard for himself to creating a business with a powerful identity that celebrates the joy of creative expression.

Jake built Side Project Skateboards as his side project and it has taken an unexpected life of its own, being featured in Texas Monthly and GQ, among others. Learn about the power of meaningful collaboration, how much other people want you to succeed, the difference between a business and a hobby, and balancing family and financial demands.

Jake's story inspires action and creativity and will help you find the power of "why" in what you want to build.