Latina Madrina: Stories, Lessons, and Hard Truths From A Brown Latina In Tech by Julissa S. Germosén

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In Latina Madrina: Stories, Lessons and Hard Truths from a Brown Latina in Tech, Julissa S. Germosén offers an empowering guide for Latinas, BIPOC, and other marginalized leaders navigating the challenging world of the technology industry and their personal identity. Drawing on her twenty-five years of experience, Julissa presents a road map to success that blends professional strategies with personal stories and reflections for you to consider.

The book covers a wide range of topics, from overcoming generational trauma to redefining what it means to be a successful Latina, from mastering the top leadership skills to investing in yourself and making money moves, all while emphasizing the importance of embracing your authentic Latinidad. Julissa shares her journey from an immigrant family to achieving global leadership roles at Microsoft, Salesforce, and tech start-ups and building generational wealth in the tech industry. She provides readers with practical advice on topics like tackling microaggressions, the complexities and push-pull of Latinidad, and creating financial and emotional well-being. Through her unique perspective as a Dominicana and café-con-leche Latina in tech, Julissa acts as your Latina Madrina—godmother—offering guidance, wisdom, hard truths, and insider knowledge that can only come from someone who has walked the path.

About the author

Julissa S. Germosén, CEO of Mariposa Blanca, is an award-winning technology leader, highly sought-after speaker, best-selling author, and career coach with over two decades of experience leading teams in global enterprise sales, consulting, strategic alliances, product development, go-to-market strategy, and partner operations. Julissa’s book, *Latina Madrina: Stories, Lessons and Hard Truths from a Brown Latina in Tech,* and TEDx Talk, reflects her journey from immigrant roots in the Dominican Republic to her rise in the technology industry.

Throughout her career, Julissa has driven growth and competitive advantage for Fortune 500 companies at Microsoft, Salesforce, and tech startups. Her expertise lies in people leadership, business strategy, transformation, and continuous improvement. As Director of Partner Ecosystem Development, notable achievements include optimizing Salesforce’s partner operations and growing iCIMS’ strategic alliances function by building product partnerships with Microsoft, Google, and Meta. At Microsoft, she held leadership positions in Microsoft Partnerships, Learning Experiences, and Consulting Services.

Julissa has been honored to speak at TED x MSJC and various tech conferences, including Microsoft, Salesforce, HITEC, and LTX Connect. Additionally, she’s been a Keynote Speaker at the National Hispanic Media Coalition and has spoken at Rutgers University and the New Jersey Statewide Latina Conference, among others.

As a proud immigrant from the Dominican Republic, Julissa is passionate about education and the Latinx community. She has created the Latina Leadership Potential Award scholarship at Rutgers University, the first for a woman of Hispanic/Latine descent. She holds a Bachelor of Arts in Political Science & Criminology from Rutgers University and a Diversity Management Graduate Certificate from Cornell University.