Purposeful Performance: The Secret Mix of Connecting, Leading, and Succeeding by Jonathan Stanley

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From profit to purpose: transform your business for meaningful impact.

The business landscape is shifting. At one time, the profit-first model drove strategic decision-making. Now business leaders are struggling with disengaged employees, unclear plans, and lack of purpose. It’s time to take a step back, get down to the heart of your organization’s mission, and lead with purpose.

In Purposeful Performance, business-strategy consultant and coach Jonathan Stanley gives business owners the key to developing a sense of purpose and meaning within and beyond their organization. Jonathan distills decades of experience as a business owner and CEO into a powerful framework that simplifies strategic planning into just eight slides. The Infinite Loop of Connection is a proven strategic plan that helps leaders define and create meaningful experiences for their employees, customers, and community. By aligning their teams around an authentic purpose and expressing their values, readers will learn how to unleash the full potential of their organizations.

In this book, you’ll discover:

Why the most successful businesses are those that operate with a clear, purpose-driven strategy.The 8-slide strategic plan that simplifies execution and alignment and deeply reflects your mission to drive societal impact.How to create a workplace where every team member is motivated by a shared sense of purpose, vastly improving productivity and satisfaction.Strategies for attracting customers who align with your values and purpose, including how to avoid the mistake of focusing on features over feeling.Tools for measuring and communicating the positive impact your business is making.

If you want to stand out, focus on showing care with an understanding of the advantages of being more human. Combining powerful insights on engagement, customer experience, and social impact into a cohesive approach that is accessible to leaders of small to medium-sized companies, Purposeful Performance is the guide to transform your business-and maybe the world around you. Ensure your next business move is fueled by meaning, and create a legacy that goes beyond the bottom line.

About the author

Jonathan Stanley is an accomplished entrepreneur, speaker, author, and coach with over 20 years of experience in strategic planning, marketing, and product development. His mission is to help businesses create a legacy that goes beyond the bottom line by embracing purpose-driven leadership and fostering inclusive cultures. Jonathan’s passion for purpose and meaning stems from his personal and professional journey, which taught him the importance of culture, diversity, and shared human experiences.

As the CEO and founder of AudioConexus, Jonathan established a global brand presence in more than 30 countries, providing enhanced visitor experiences and audio tours for an annual audience of over 30 million people. After the successful sale of his company in 2019, he served as the chief experience officer and board member at Listen Technologies, where he led global marketing efforts and spearheaded the company’s purpose, values, strategic planning, and strategy execution. With a proven track record of driving significant business growth and cultivating uniquely positioned brands, Jonathan has successfully started and led companies to strategic acquisitions. His expertise in uncovering consumer insights, leveraging data to inform decision-making, and aligning cross-functional teams has resulted in influential campaigns and communications that drive market success.

Jonathan’s educational background includes studying strategy, leadership, and finance at the Smith School of Business at Queen’s University. He is passionate about giving back to his community and has volunteered his time speaking to high school, college, and MBA students about growing a business. Jonathan has also provided guidance and support to aspiring entrepreneurs and has been recognized for his leadership and contributions with awards such as MVP of the Year, Small Business of the Year, and a volunteer medal of merit for leading marketing, PR, and visitor experience in erecting a World War I memorial in Lans, France.