John Horn, CEO of Stub Group on Surviving the Google Ad Jungle: Protect Your Business from Compliance Issues

Stubgroup.com

About the Guest(s):

John Horn is the CEO of Stub Group, a digital advertising agency recognized as a Premier Google Ads Partner. With over a decade in digital marketing, John has spearheaded Stub Group to help over 2,000 clients across 15,000 campaigns, generating more than half a billion dollars in revenue. His expertise spans a variety of verticals including e-commerce, lead generation, B2B, B2C, and local services. John is also an active content creator on YouTube, where he shares valuable insights into digital advertising and Google Ads strategies.

Episode Summary:

In this compelling episode of The Chris Voss Show, Chris Voss interviews John Horn, CEO of Stub Group, a leading digital advertising agency. Celebrating 16 years and over 2,000 episodes, Chris continues to bring top-tier professionals with groundbreaking insights. This installment is no different, as John discusses mastering Google Ads, managing advertising spend effectively, and navigating the complexities of digital marketing compliance.

John delves into strategies for leveraging Google Ads, even for companies with limited budgets. He highlights the importance of understanding Google’s policies to avoid account suspensions and emphasizes the necessity of hiring professionals to navigate the intricacies of digital advertising. John also shares how Stub Group helps businesses by managing over 15,000 campaigns and generating significant revenue for their clients. He warns about the pitfalls of non-compliance and offers insights on how artificial intelligence is shaping the future of digital marketing.

Key Takeaways:

Expertise in Digital Advertising: John Horn shares how Stub Group has become a top-tier Google Ads partner, managing over 15,000 campaigns and generating more than half a billion dollars for clients.

Importance of Compliance: Understanding and adhering to Google’s advertising policies is crucial to avoid account suspensions and maintain effective campaigns.

AI in Advertising: Artificial intelligence plays a significant role in optimizing ads, targeting consumers, and adjusting bids automatically to enhance campaign performance.

Combatting Click Fraud: John discusses methods to identify and mitigate click fraud, ensuring ad budgets are spent efficiently.

Customized Marketing Strategies: Tailoring advertising strategies to specific business needs and budgets can maximize lead generation and sales, even for smaller businesses.

Notable Quotes:

“Ultimately we help businesses find and connect with customers online, and we do that primarily through paid search and paid social platforms, Google Ads being the platform we spend most of our time on.”

“It’s very competitive. There’s so many people competing for things and so a lot of businesses, if they have average or below-average understanding of just how the platforms work and the nuances of the platforms, it’s hard for them to stand out from the competition.”

“Google has a lot of policies you have to comply with, and it’s incredibly easy to accidentally fall foul of things or sometimes, you know, get flagged for something you didn’t actually do.”

“Artificial intelligence is already a massive part of things at this point. It’s a part of everything from the backend deciding what ads are gonna show to people to how much you’re gonna be charged when someone clicks on an ad.”

“If you’re going to, you know, if your sink is leaking, you can DIY it, you can figure it out. Or you can hire a plumber who’s probably gonna do a better job. It’s going to cost some money, but you might not lose the first floor of your house if you do the wrong thing.”