Julie Jones Talks Interior Design and Entrepreneurship and Building a Brand on TikTok

juliejonesdesigns.com

About the Guest(s):

Julie Jones is an innovative interior designer and space planning pioneer with over 16 years of experience in the industry. She launched her virtual design business during the COVID-19 pandemic and quickly gained recognition, becoming a trailblazer in modern design utilizing cutting-edge technology. With a robust background in architecture and a keen eye for aesthetics, Julie seamlessly blends functionality with elegance. She is certified by the state of California and has amassed a significant following on social media platforms like TikTok, Instagram, and Facebook, where she shares her expertise and creative vision.

Episode Summary:

In this engaging episode of The Chris Voss Show, host Chris Voss sits down with Julie Jones, a prominent interior designer who has redefined the landscape of modern design through her virtual design business. Julie shares her entrepreneurial journey of leveraging social media, especially TikTok, to grow her business and provide valuable design services to clients globally. As she discusses her background, Julie highlights the unique approach she takes to virtual design, offering insights and free resources to empower homeowners to create beautiful, functional spaces.

Julie dives deep into the specifics of how her business operates, emphasizing the importance of client collaboration in virtual design. She touches on her innovative space planning techniques, the challenges of managing a business in the public eye, and the critical strategies for handling social media criticism. Julie also offers valuable advice for aspiring interior designers and entrepreneurs, stressing the importance of authenticity, resilience, and continual learning. Her narrative is both inspiring and educational, providing listeners with practical insights into the world of virtual interior design.

Key Takeaways:

Entrepreneurial Journey: Julie Jones shares her path from working under other businesses to launching her own successful virtual design company during the pandemic.

Virtual Design Process: Insight into how Julie and her team provide virtual interior design services, including consultations, design plans, and product sourcing.

Social Media Growth: Strategies Julie used to build a large social media following on platforms like TikTok and Instagram, which played a crucial role in growing her business.

Handling Criticism: Julie discusses the challenges of facing scrutiny and criticism online while remaining authentic and true to her mission.

Client Collaboration: The importance of client involvement in the design process, especially in a virtual setting, is to ensure personalized and effective design solutions.

Notable Quotes:

“I never thought in honestly a million years going and getting your degree in interior design and going in the field. I honestly never thought that this would be a thing I, I didn’t even know it would exist, to be honest.”

“So many people like the space planning content. Not, not the design side because it is the same. All good design starts with space planning.”

“You really have to have thick skin and don’t read the comments. Let other people can read the comments, tell you I have an assistant, you know, who usually scrolls through and, and says, ‘Hey, someone’s asking this, you might wanna reply,’ or ‘Would you like me to reply?'”

“The right people will find you. The right people will like you and follow you and buy your services. And the wrong people won’t.”

“I’ve had kitchen installs and bathroom remodels, and I hopefully have seen a lot of problems that you might face.”

Resources:

Julie on TikTok: Julie Jones Designs

Julie on Instagram: Julie Jones underscore Designs

Julie on Facebook: Julie Jones Designs

In this episode, Julie Jones shares her expertise in virtual interior design, offering a wealth of knowledge for both aspiring designers and homeowners looking to improve their spaces. Listen to the full episode for detailed insights and follow The Chris Voss Show for more enlightening and educational content.