10 Ways a Marketing Plan Helps Your Business Succeed I've been talking about, and teaching people how to create, marketing plans for years. I realize it's not the most exciting topic and that many people feel intimidated by the idea of having to put tog

How to Get a Great Logo at a Great Price As a coach or consultant, do you need to have a logo? I don't think it's a necessary marketing element, however, I find that most coaches and consultants want to have one. In this episode I share some tips to hel

Using Taglines to Leverage Your Marketing I love taglines (sometimes called slogans). They're a great way to beef-up your marketing. And no, you don't need to be a big corporation to enjoy the marketing benefits a good tagline can provide. Taglines are gr

How to Create a Marketing Funnel With Just One Product or Service Chances are you've heard of the marketing funnel concept (if you haven't, listen to this episode because I explain what it is). But if you're just starting out as a coach or consultant and

How to Market Using Story-Selling Story-selling is all about incorporating stories into your marketing. In this episode I share a few ways you can incorporate YOUR story into your brand and marketing so you set yourself and your business apart, and connec

How The Curse of Expertise Can Affect Your Marketing As a coach or consultant you have expertise and experience your clients don't have. That's why they hire you. But did you know there's something called The Curse of Expertise that can negatively impact

How to Write a Marketing Bio Quite often when I read the About page on a coach's or consultant's website, it reads more like a resume or CV. That's a great big missed opportunity. Your bio is another chance to market yourself. It's all about packaging you

Time Management: How to Create More Time in Your Coaching or Consulting Business If you're like most independent coaches and consultants, it always seems like there are never enough hours in the day to get everything on your to-do list done. In fact, som

Sales Conversion: The One Number You Need to Know If you're a coach or consultant and you sell your services via free consultations, there is one very important number that you need to know. Knowing that number can mean the difference between sleepless

Marketing 4 P's vs. Marketing 3 C's Chances are you've heard of the 4 P's of Marketing: Product, Price, Place, Promotion. However, there's a concept I call the 3 C's of Marketing that I believe is just as important, if not more important. In this episode