How to Create Marketing That Gets Attention In this episode I talk about the difference between focusing on Features, Benefits, and a Promise in your marketing message. I share why focusing on Features is not an effective way to market, why showcasing yo

What Not to Talk About in Your Marketing and Why In this episode I share what you don't want to talk about in your marketing, and why. Making this mistake is more common than you might think and there's a good reason for that. Learn how to avoid making t

7 Things to Consider When Picking Your Niche In this episode I share 7 important things to consider when picking your niche, to ensure you pick one you can build a profitable, enjoyable, and successful coaching or consulting business around. Subscribe to

Why Picking Your Best Niche is So Important Most coaches and consultants know they need to pick a niche or identify a specific target market. Despite this fact, many are focused on what they do instead of focusing on what their niche wants. In this episod

What is a Signature Program and Why Should You Have One? In this episode I explain what a signature program is and why marketing and selling one signature program is the best way for coaches and consultants to start out in business. Subscribe to The B

Beyond Benefits: How to Market and Sell a Promise Perhaps you've been taught to talk about benefits in your marketing. That's not a bad thing. It's certainly better than talking about yourself or what you do. However, there's something even more powerful

5 Ways to Research a Potential Niche or Specialty As a coach or consultant, how do you know if the niche or specialized market you want to go after is a good one? You do research! In this episode I share 5 simple ways you can research a potential nicheÂ

4 Reasons Coaches and Consultants Should Not Sell Their Time In this episode I share 4 reasons you don't want to sell your time by the hour, week, month or any other increment... what you should be selling instead, and most importantly, WHY! Subscribe t

Common Objections to Creating One Signature Program I always advocate that new coaches and consultants develop one signature program to market and sell. And, that they don't create additional programs, products, or services until they've gotten that first

Why Marketing is like Fertilizer Not because it's all B.S. but because of how it must be used to grow your business. And unfortunately, too many coaches and consultants are starting their businesses off on the wrong foot and using marketing in the wrong w