The Brand Journalism Advantage Podcast With Phoebe Chongchua
Latest Episodes
TBJA 010 Amani Channel: Using Video To Build Trust With Consumers
Amani Channel shares how how to find stories within a company, create video content, and use it to build trust with consumers and increase business. See the Show Notes. ThinkLikeAJournalist.com
TBJA 009 Lisa Arledge Powell: Using Brand Journalism To Create A Healthy Brand
Lisa Arledge Powell gives advice on how to have more success at getting information to the public on a much larger scale using brand journalism and traditional media collaboration. She shares her personal experiences and useful tips that will prepare
TBJA 008 Ian Dyason: How Strategic Thinking Grows Your Business
Ian Dyason is the founder and CEO of A I Training & Consulting. Ian is a strategic thinker who developed a strategic decision-making program that uses strategic thinking to make the right decision every time. Find out how brand journalism and his
TBJA 007: Susan Fowler On Brand Leadership & What Motivates People
Susan Fowler is a leading business consultant and covers key points from her book Why Motivating People Doesn't Work and What Does. She shares her experience with brand marketing and the psychology behind influencing people, helping co
TBJA 006: Tomas Kellner From GE Reports Shares Brand Journalism Success Story
Tomas Kellner uses powerful storytelling as the Managing Editor for GE Reports. He turned the company's website into a powerful tool to communicate to audiences worldwide. He shares how GE is growing its audience and how other companies can be succe
TBJA 005 David Lyons: All You Need Is One Yes!
David Lyons David Lyons, founder of Bishop-Lyons Entertainment, talks about creating a successful sports reality show without previous experience selling to TV Networks. "All you need is one YES!" He got the "yes" from Fox TV. David shares his strugg
TBJA 004: Richard Jurek On Selling The Moon & NASA's Historic Marketing & Brand Journalism Campaign
Richard Jurek is a marketer and co-author of Marketing The Moon: The Selling of the Apollo Lunar Program. He talks about NASA's historic marketing and brand journalism campaign that swept the nation, convincing the public to embrace an extr
TBJA 003: Susie Romans Online Business Expert Shares Strategies On Getting Millions Of Visitors To Her Website
In this episode of The Brand Journalism Advantage Podcast, Susie Romans is an Online Business Expert who shares how she transitioned out of a job into entrepreneurship, launching a successful blog, created digital products, and attracted four milli
TBJA 002: Nick Paranjape Says Goodbye To Media And Brings Brand Journalism To Healthcare
Nick Paranjape successfully transitioned from a 20-year career in TV News to Brand Journalism for a hospital that didn't even know the term. Hear how he is creating newsworthy content and engaging consumers.
TBJA 001: Experts On The Brand Journalism Advantage Podcast: New Media Marketing I Thought Leaders I Brand Training I Phoebe Chongchua
In this first episode of The Brand Journalism Advantage Podcast, you'll learn what Brand Journalism is and how it can help your business. I share with you why I started the podcast. You'll hear excerpts from some of our amazing thought-leader interviews.