The Brand Journalism Advantage Podcast With Phoebe Chongchua
TBJA 206 How To Become More Customercentric On The Web, Gerry McGovern
We tackle the great debate over content marketing and content that is simply just "noise" and how to become more customercentric on the Web. Gerry McGovern shares how to get into the customer's brain to gain a competitive advantage.
See the show notes.