The Brand Journalism Advantage Podcast With Phoebe Chongchua
TBJA 033 Graham Robertson: Making Consumers Love Your Brand
November 24, 2014
Graham Robertson on making consumers fall in love with your brand. Understand the importance of brand positioning statements, defining your consumer, and speaking the language of benefits to show consumers what's in it for them.
Listen to the podcast that gives brands a competitive advantage. Each episode is packed with tangible tips on marketing, social media tools, entrepreneurship, creating greater ROI, and inspiration to build a thriving brand. Learn to be the Media and publ
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