The Brand Journalism Advantage Podcast With Phoebe Chongchua
TBJA 014 Larry Light: How He Turned Around McDonald's Using Brand Journalism
October 10, 2014
Larry Light shares marketing and business expertise from his days as Chief Marketing Officer with McDonald's and it's incredible brand recovery. He shares key insights about what works in brand journalism and why as well as vital tips from his new book, "Six Rules For Brand Revitalization".
Listen to the podcast that gives brands a competitive advantage. Each episode is packed with tangible tips on marketing, social media tools, entrepreneurship, creating greater ROI, and inspiration to build a thriving brand. Learn to be the Media and publ
Visit Podcast Website
RSS Podcast Feed
Subscribe
Share
Add to MyCast